- Tal Nazer: Bupa Arabia confronted nice challenges, which it succeeded in coping with and have become a pacesetter within the insurance coverage sector.
- Harvest Awards 2022: Bupa Arabia wins 23 classes from 12 regional and native awards, together with 3 classes of the Well being Insurance coverage Excellence Award
- Expectations of the expansion of the medical health insurance sector within the Kingdom to greater than SR60 billion by 2030
Jeddah: As Bupa Arabia for Cooperative Insurance coverage celebrates 1 / 4 century of well being service within the insurance coverage sector in Saudi Arabia, it seems to be again with pleasure on the journey that it has traveled since its inception in October 1997. For 25 years, it served the Kingdom as one of many main insurance coverage corporations contributing to the event of the sector in any respect ranges, by means of the distinguished healthcare providers for tens of millions of its clients.
Bupa Arabia led the sector in adopting digital transformation, making it the primary focus of its enterprise, consistent with the Govt Program of Imaginative and prescient 2030 associated to bettering the standard and effectivity of well being providers, and in accordance with the corporate’s strategic imaginative and prescient.
These outstanding efforts helped it win a number of awards and nominations, regionally and regionally — the most recent of which is the Well being Insurance coverage Excellence Award by the Well being Insurance coverage Council in 2022.
The medical health insurance journey
Saudis started having insurance coverage expertise within the Forties when the primary marine insurance coverage system was launched. Nevertheless, with the growth within the financial system, a number of businesses and branches of worldwide insurance coverage corporations started working within the Seventies.
Bupa Arabia performed a significant position within the improvement of the insurance coverage sector by offering the very best ranges of innovation in services, organizing campaigns and consciousness occasions, and was on the forefront of insurance coverage corporations that paid nice consideration to digital transformation.
Additionally, it led the digitization course of by establishing a division for digital transformation in 2018, which led to the event, facilitation and improve of its providers offered to clients, and contributed to a major improve in productiveness.
Not solely that, however Bupa Arabia offered its clients with modern digital providers to which they may have direct entry 24/7 with a single contact by way of the “Bupa Click on” program, and the “Bupa Tebtom” program, which gives clients with quite a lot of providers akin to residence vaccination for youngsters, the Tebtom staff, telemedicine, and others.
Moreover, “Rahatkom” program that gives an built-in expertise for the member from the time he enters the hospital, till he receives the mandatory healthcare, along with launching a digital telemedicine platform, and offering unique applications to facilitate the hospitalization journey of its clients and enhance their digital well being expertise.
Bupa Arabia was additionally the primary firm to launch an insurance coverage software referred to as “Bupa Arabia,” which facilitated the supply of many providers to clients whereas they’re at residence, akin to reserving appointments in hospitals, selecting clinics and specialties, selecting a spot to obtain medicines, receiving and rushing up approvals, and reserving a visible appointment with the specialist physician in lower than a minute.
It’s value noting that Bupa Arabia was proactive in speaking with its clients by means of textual content messages to tell them of the standing of their requests, and was the primary to launch the well being lounge program on the clients’ headquarters with the purpose of selling wholesome life, bettering the standard of life for neighborhood members, and enabling them to get pleasure from a wholesome life.
Bupa Arabia determined to extend its capital from SR1.2 billion to SR1.5 billion throughout the extraordinary common meeting assembly final December 2022, to extend the variety of the corporate’s issued shares from 120 million shares to 150 million shares.
The sector made a wholesome contribution to bettering the Saudi financial system. Personal medical health insurance is now alone anticipated to contribute greater than SR60 billion by 2030 with the variety of beneficiaries reaching 21.7 million.
25 years of belief and achievements
Tal Nazer, the CEO of Bupa Arabia, mentioned: “The corporate has accomplished 1 / 4 of a century with outstanding achievements, incomes large expertise by serving the neighborhood. Bupa Arabia is as we speak probably the most outstanding, well-liked, and modern corporations within the Kingdom. It performs a management position within the insurance coverage market by specializing in clients’ wants. As a part of its social accountability, Bupa Arabia launched a sequence of campaigns to maintain well being consciousness drives among the many folks serving to it earn numerous awards on the native in addition to regional degree.”
“The corporate, to start with, confronted sure challenges in a market pushed by excessive prices, however we navigated by means of them efficiently to develop into a pacesetter within the medical health insurance sector in Saudi Arabia and the entire area,” he mentioned.
In 1997, it was established in partnership between Nazer Group and Bupa International Worldwide with the purpose to supply medical health insurance providers with prime quality and affordable costs, whereas guaranteeing the supply of a particular expertise for the client available in the market. It’s extremely aggressive, with a excessive value, and the corporate has succeeded in going through these challenges, and has develop into a pacesetter within the medical health insurance sector within the Kingdom, and all the area.
Tal Nazer added: “The technique adopted by Bupa Arabia has modified a lot of the face of the insurance coverage trade within the Kingdom, and its continuation on possession of greater than 45% of the medical health insurance market.” He expressed his pleasure within the firm’s service to greater than 3 million clients within the Kingdom.
Pioneering awards in 2022
In 2022, Bupa Arabia gained a sequence of prestigious worldwide awards in medical health insurance and digital innovation, the most recent of which was the Well being Insurance coverage Excellence Award launched by the Well being Insurance coverage Council, in 3 classes: “Greatest Buyer Service Award” and “NPHIES Well being Insurance coverage Companies” award, and the “C-Suite of the Yr,” which was gained by Tal Nazer, CEO of the corporate. The corporate’s awards throughout the 12 months reached 23 classes from 12 regional and native awards throughout a number of fields.
Bupa Arabia maintained its first place within the checklist of probably the most invaluable insurance coverage corporations within the Center East, for the second 12 months in a row. The corporate was ranked among the many 10 strongest manufacturers in Saudi Arabia by Kantar BrandZ, and ranked fifteenth within the checklist of probably the most invaluable manufacturers in all sectors of the Saudi market, respectively.
It was additionally ranked eighth within the checklist of the 100 largest joint-stock corporations listed within the capital market, and Forbes Center East journal introduced that “Bupa Arabia” topped the checklist of the highest 5 insurance coverage corporations within the Gulf Cooperation Council international locations by way of market worth.
As a part of its pivotal position in well being consciousness, Bupa Arabia launched a sequence of (Stay Proper) occasions in Jeddah, Riyadh, and the Jap Province, throughout 2022; With the purpose of bettering the standard of life, and enabling households to steer a full and wholesome life.
About Bupa Arabia:
Bupa Arabia was based in 1997 as a three way partnership between Nazer group and Bupa. It turned publicly listed firm in 2008 with probably the most profitable IPO in trade. Bupa Arabia is taken into account a part of the Bupa International community. The corporate delivers well being cooperative insurance coverage with worldwide requirements for people, households and the most important corporations and institutions within the Kingdom. It additionally has a big community of care suppliers including as much as 1.2 million entities throughout 190 international locations. Bupa Arabia is taken into account greater than only a conventional medical health insurance firm because it gives probably the most modern healthcare providers by means of its Tebtom program and insures an distinctive hospital expertise by means of its Rahatkom program.
Bupa Arabia is characterised by a piece setting that stimulates innovation and productiveness – a fame additional enhanced by a number of awards and trade recognitions. It is usually thought of one of many main corporations in ladies enablement and attracting Saudi Arabian youth, reaching over 70% Saudization charge. For extra data please go to: www.bupa.com.sa
For Extra Info:
W7Worldwide Advertising and marketing Communications Consultancy Company
Media Relations Director