Aditya Birla Health Insurance coverage, the medical health insurance three way partnership of Aditya Birla Capital, unveiled its newest model campaign, “Kya Peeche Chhoda Hai”, to advertise the position of medical health insurance in altering the lives of individuals by empowering them to steer more healthy lives.

The marketing campaign encapsulates the significance of how optimistic well being behaviour corresponding to strolling 10,000 steps each day may also help a person leave well being issues behind.

The shoppers featured within the TVC, from varied walks of life, share their tales of how strolling 10,000 steps has helped them overcome points like psychological stress and weight issues, in addition to ailments like diabetes and bronchial asthma.

Talking on this marketing campaign, Mayank Bathwal, CEO, of Aditya Birla Health Insurance coverage, stated, “At ABHI, our major focus is to assist our prospects with cutting-edge modern health-first insurance coverage options which not solely shield them from medical uncertainties however nudge them to stay a health-focussed life. We take immense satisfaction in having pioneered this mannequin of medical health insurance that transcends the boundaries of an indemnity primarily based mannequin by specializing in proactive health-care for our prospects.”

“It’s heartening to see our prospects as model ambassadors in our lately launched Kya Peeche Chhoda Hai marketing campaign. For medical health insurance firms, buyer belief is paramount, and to see our prospects endorsing us, provides us immense satisfaction. The shoppers featured within the movie belong to completely different walks of life, nevertheless, one factor that unites them is the initiative to convey a change of their lives by strolling on daily basis and managing their well being proactively. We hope the movies will encourage individuals to prioritise their well being by partaking in easy but efficient bodily actions corresponding to strolling 10,000 steps each day,” Bathwal added.

Watch the movie right here: